Stockholm’s reputation as a place where women can thrive also extends to town planning. “We need to see young girls wanting to be engineers,” she says. The city runs programmes within schools that encourage girls to pursue studies in maths and introduce them to alternative role models. To achieve this, she wants to work with investors to get more capital behind female tech entrepreneurs, while laying the foundations for future generations. She’s set the lofty goal of having half Stockholm’s unicorns founded by women within the next decade. While Sweden is known for its leadership in gender equality, Ms König Jerlmyr has a close eye on the gender gap that persists in the tech sector. Accordingly, she strives for Stockholm to be a city that operates according to the values of openness, transparency and freedom. She observes that workers increasingly choose where in the world they want to live, before choosing which company they want to work for. You can be gay, you can be trans - ‘tolerance’ is the wrong word - we are very open to everyone.” “Our unicorns are still here and they are investing in new companies, new entrepreneurs and new start-ups,” she says. “Companies tell me they can attract talent as we have flat hierarchies and we are transparent. Ms König Jerlmyr believes Stockholm’s collaborative environment and open mindset have helped it attract and retain talent. Today, a bigger factor underpinning the city’s tech success is its culture.
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